An Interview with Kendrick Ribeiro

At the beginning of the year I was introduced to the coach for the “Run Like a Diva” National Running Series. At the time, I didn’t realize the impact this man was going to make on my life and I hope the best is yet to come! What hooked me was the quality of information and the responsiveness of this remarkable man. So who is it?

Let me introduce you to Kendrick Ribeiro, a highly trained fitness expert, nutrition counselor, and coach.

{lifeasa}RunningMom asks: What originally spurred your interest in fitness?
Kendrick answers: Growing up in Brazil, I was a huge fan of soccer as you can imagine. Having the desire to look more like my soccer heroes, I would do pushups and crunches daily. Beyond the physical benefits, I was also intrigued by the stories of individuals that would put in the hard work and get results, whether it was losing weight or training for a marathon. Fitness doesn't lie, it’s simple, you put in the work and sacrifice, you see the results whether your goal is to lose weight or run a marathon. It’s very similar to life and it made sense to me from an early age.
{lifeasa}RunningMom responds: So true, when push comes to shove, you cannot hide or disguise your true fitness level. You are so lucky to have realized this at an early age and I am hoping my daughter learns that same lesson early on. She does seem to be on the right path so far!

{lifeasa}RunningMom asks: When did you realize you wanted spend your life providing great and useful fitness advice to others?
Kendrick answers: 3 years ago I had hit a slump in my personal training business where I started to think "The grass is greener on the other side" so I nearly started Chiropractic school but backed out because I was not 100% convinced that I would be happy doing that as a career. Not too long after that I was rejected from Med School. That rejection ended up being a huge blessing in disguise because shortly after that, I was called up to be The Diva National Running Coach, I was hired as an instructor for a personal training certification and MTV called me to be part of a new series (which never did air due to lack of sponsors). Things were happening. That was a huge life lesson for me; the temptation to quit is greatest just before you are about to succeed. It’s like running up a hill...you gotta keep fighting till the end. A few months later I was in Honolulu where I was approached by complete strangers from Australia, Japan and Hawaii and all of them sharing amazing life obstacle that they tackled thanks to my influence over the web...I have always loved fitness and being a coach and a trainer, but at that moment, I think that’s when it really sank in how much I can impact more than just my own one-on-one clientele in California.
{lifeasa}RunningMom responds: That is an amazing story showing that blessings often come to us in disguise. I think what touched me the most was the analogy to running uphill and mentioning that we have a tendency to want to quit right before we succeed. I hear so many stories of mile 21 being the tough one in a marathon and it is so close to the end. I will make a concerted effort to remember this story when the feeling to quit comes, and it always will in any runner’s life, and focus on continuing because success is indeed just arond the corner!

{lifeasa}RunningMom asks: You maintain an ongoing and engaging presence on facebook – what is the greatest challenge in accomplishing this?
Kendrick answers: So far, I have had no problems. I've only had to block one person so far because she was being the negative bad apple..and I try to keep it positive and inspirational. I'm always checking facebook for any questions people might have. I'm a fitness nerd, so I really enjoy answering questions and doing some research on the topics that I'm not really familiar with. It helps me grow as a Fitness Professional. My biggest fear is not getting around to all the questions, but so far I think its going well.
{lifeasa}RunningMom responds: Well it seems to be you are doing a great job responding to all questions in a timely manner and what a shame that a bad apple tried to slip into the mix. I am so glad you are a fitness nerd and am glad to see other people out there that are in love with fitness as much as I am. Perhaps one day my love might extend further than running but for now, running is the passion of my life...and is probably equally tied to family.

{lifeasa}RunningMom asks: What is your favorite part of your job?
Kendrick answers: Seeing a client transform himself or herself. It’s amazing how their attitudes and mindset changes to a more positive one when the body changes. The 2 go together and life becomes a lot better. There is nothing more rewarding than playing a role in that transformation so that someone can live their life to its fullest.
{lifeasa}RunningMom responds: Wow! That would be great to see the positive change in others and know you were part of it. Body image and self-image is tricky and so important. I must confess there was a time in my college years that I bloomed into a size 6/8 to a size 12. It was not a happy feeling for me and I knew I had to make a difference in my life. I enrolled in an aerobic running class, had a coach who encouraged me to run my first 5K by telling me it didn’t matter when I finished and promised me I wouldn’t be last. She did the race too and although we didn’t run together, she met me at the finish line and no, I wasn’t last. And neither was my sister who endured the race with me (although not always by my side due to her knee issues). Life happens and life changes. Years later pregnancy took a toll on me but I am glad to say I am back to feeling good about myself and who I am. And remarkably, I am in better shape now than at any other point in my life!

{lifeasa}RunningMom asks: You provide a lot of nutritional advice, which is very much appreciated. But honestly, what is your decadent temptation when it comes to food? How do you deal with this?
Kendrick answers: I love a good All American Burger, Fries and Coke!  Pizza is up there too =) I basically love to eat! It’s all about moderation though. It’s like this, if you do have that junk meal, or one too many sugary alcoholic drinks, be sure to do an extended workout the next day. I love the credit card body analogy; if you love food like me, and love to eat whatever you see, then you are constantly charging your body. This isn't a problem as long as you pay your bills! Paying off your eating habits with fat burning workouts the next day is an easy way to keep up your body's credit score! If you simply can't say NO to food, say YES to workout!
{lifeasa}RunningMom responds: I think this piece of advice is a great demonstration of how you can successfully impact the lives of others by providing advice in a way people can use and understand. You have given me the green light to say okay to a margarita tonight on date night and yes, I will pay my bill with a great run! However, what happens if you can’t pay the bill until 48 hours later? Is that still acceptable?

{lifeasa}RunningMom asks: I must confess --- I have a love/hate relationship with Diet Coke. I really do want to cut it completely out of my diet but get huge cravings for it. Once I do drink it, it never tastes as good as I imagined but the cycle keeps repeating. Do you think I should refrain from drinking Diet Coke? If so, what is your advice to stop this cycle for good?
Kendrick answers: There is nothing wrong with a cold diet coke every once in a while, but you are right when you do drink it, it never really tastes THAT great. Looking at it physiologically helps me control crazy cravings like that. Artificial sweeteners found in diet sodas crater your blood sugar and make you crave more sweets later. So by overdoing the diet drinks or any sweeteners for that matter, you are tricking the systems inside your body causing you to completely destroy your healthy diet. Again, it goes back to moderation.
{lifeasa}RunningMom responds: Oh yes, moderation is the key to so many things in life. Thanks for the feedback on this one. I guess I won’t kick myself too hard when I "fall down" and drink a Diet Coke in the future. But to those who are also trying to kick the habit, here is what I aim for. First, I do not go for another artificially sweetened drink. I feel this defeats the purpose because I am really trying to avoid that fake stuff as much as possible. I won’t give it to my daughter so why do I do it to myself? I really do love sparkling water. It gives me some of that cool buzz of carbonation but it doesn’t have the caffeine --- and I times I feel that is what I am truly craving. Now if only there was a sparkling water with just a touch of caffeine!  

{lifeasa}RunningMom asks: I am a running mom and my blog follows the challenges of incorporating marathon training into the life of a mom who has a preschooler and works full time. What piece of advice would you give me to be successful in my running that I can share with my blog followers?
Kendrick answers: I think most people with busy lives succeed when their significant others either take part in the activity or has a clear idea of your training schedule. This is not to say, you need to take your preschoolers on all your runs, because you do need that time for yourself to de-stress, but every once in a while, you can have the husband take the bike with the kid while you run....like a run date with the family. Sign up for races and have them come along followed by a special family activity afterwards so that everyone can look forward to that day. Don't spend so much time just sitting watching TV...if you have a treadmill, hop on that while watching your favorite show. Learn how to do intervals so that when you have days where you only have 20 mins to run, you can still knock out an awesome workout that’s equivalent to your 45 min regular run. Lastly, be efficient on facebook, don't spend all day there, get your K-Tip of the day and move on =)
{lifeasa}RunningMom responds: Great advice and you have provided some good insights on how I can refine my training and involve my family to a greater level. The one piece I am going to jump on now is the post-race family activity. I have always brought my family along and have tried to spend the day with them but now I think I will ask them what they want to do post-race. This way they have some buy-in and I feel that will make the family part more special and exciting for them!

I can personally attest to the usefulness of the information and K-tips Kendrick provides. It has made a dramatic difference in my life. First, I posted on his facebook page about my troubling piriformis muscle. He almost instantaneously posted that I needed to get a foam roller and start using it. I did. I am much better and no longer spend money on massages that don’t accomplish the same relief. Second, by changing my eating habits to his five meal a day plan outlined in his ebook, Why Fat Loves Women: How to Trigger Your Metabolism for Max Fat Loss, I have shed a few pounds and have more energy for running and for life.

I hope you stop by and visit Kendrick on facebook at Kendrick Fitness. Like his page, tell him {lifeasa}RunningMom sent you, and start receiving your daily K-tip!

Kendrick’s certifications:
*NSCA-Certified Strength and Conditioning Specialist
*ACE Certified Personal Trainer
*ACT Certified Personal Trainer
*Sports Nutritionist
*Core Specialist
*Spinning certified
*Master Instructor for the Athletic Certification Training Commission (ACT)

Questions to my readers:
  • Do you already follow Kendrick Fitness?
  • Will you start following Kendrick Fitness?
  • Who inspires you?


  1. I have really enjoyed the K-Tips on Facebook. Thank you so much for sharing this interview, loved it! I'm a running mom too.

    Looking forward to running the Long Island Diva Half!

  2. Aloha JD in Canada, Congrats on being a running mom too! I feel it is the best part of my life combining the two most wonderful things in the world. Good luck in the Long Island Diva Half --- you are going to have a blast if it is anything like the Wahine Half! And you are very welcome for the interview and thanks for your comments!

  3. LOVE the credit card analogy. It's so true!
    It even works to take it a step further when I've been pigging out all week, I just say "oh what's a little more, my diet is already ruined."
    That will make me think!

  4. Aloha Courtney, It is a great analogy isn't it? It keeps the "pigging out" in check since you know eventually you will need to pay the price....one way or another!


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